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client : ACLU of Southern California

address : www.aclu-sc.org

our role: art direction & design

result : unlike commercials, websites are an interactive informational resource for your company. your site can become an organic place with dimension & layers. we want your clients to have a memorable experience when they encounter your site. when redesigning a pre-existing site, there are difficult challenges. in this case we wanted to attract a younger membership base, but without alienating current long-time members. if something isn’t broke, it may not need fixing, but that doesn’t mean it couldn’t use a makeover. a site makeover can inspire new clients, but also redefine, clarify & energize your relationship with your current clients.